Live Webinar March 16th, 2022 9:15 am – 10:15 pm EDT
Activity Type: Education – Course or Training 1 PDU – Free
Provider:  Sweeney Communications

Hear tips and techniques you and your team members can use to quickly create content for communication activities that are easy for audiences to understand and that generate the response you want.

During the time together Jo Ann Sweeney  (LinkedIn profile @commsabilities) shares the structure professional journalists use to structure content; it is a simple structure that ensures content creators stay focused both on their audiences and on business objectives, that key messages come through clearly.

Firstly we practice using a précis to structure the written words for emails, articles, speeches, presentations and websites.

Then Jo Ann uses storyboarding to create an outline and script for a video or podcast and an information pack that gives key stakeholders detailed background about your programme that they can keep for reference.

Next Jo Ann looks at golden rules for creating content that is well written and structured so your audiences understand what you mean the first time they read or listen to your words.

Finally we cover how to speed up the content clearance process so people know what is expected of them and give you their comments and changes quickly.

Jo Ann will be sharing the templates she uses for:

• Storyboarding videos and audio podcasts
• Structuring news stories and feature articles
• Creating an information pack
• Persuading executives to quickly clear content.

This webinar is for:

• Executives who want their teams to be proficient in content creation best practices
• Transformation leaders who want collateral their stakeholders trust and read, watch and listen to
• Change management practitioners who to produce clear, engaging content for their audiences.

Note:  Do register on zoom even if you can’t join us live, as then you will be able to watch the playback afterwards.

Click to register for:
Creating Clear Content That Has Impact During Transformation

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