Online Webinar  – Recorded Jun 20 2022
Activity Type: Education – Online or Digital Media  1 PDU – Free
Provider: Gartner Webinars

The Gartner CMO Spend Survey 2022

The annual Gartner CMO Spend and Strategy Survey takes a snapshot of marketing’s budgets, spending and strategic priorities. Just as Western markets are released from COVID-19 restrictions, a plethora of geopolitical, cultural and fiscal challenges emerge.

This is not the new normal that CMOs were promised, so how will marketing’s plans and priorities adapt?

Join this marketing webinar, where Gartner experts Ewan McIntyre (LinkedIn profile, Gartner bio) Gartner  VP Analyst, & Matt Moorut (LinkedIn profile, Gartner bio) Gartner Director Analyst, will share details into this year’s survey, highlighting the priorities of CMOs as they grapple with a range of macro environmental socio and political realities.

Discussion Topics:

• Understand the state of marketing budgets in 2022
• What are marketing’s channel allocations and priorities?
• Gain insights into the strategically important programs and capabilities that marketing is prioritizing

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
The State Of Marketing Budget & Strategy

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