Online Webinar – Recorded July 26, 2021
Activity Type: Education – Online or Digital Media 1 PDU – Free
Provider: ProjectManagement.com / Gantthead (REP #2488)
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This webinar examines the role of social media in public stakeholder and intrastakeholder group strategies to influence decision making in the consultation stage of UK infrastructure megaprojects.
The context is the consultation process on the construction of a new Crossrail 2 station in Chelsea, London, where there is resistance. Analysis of social media communication by the affected public groups and interviews with the opposing group shows different intragroup concerns, with stakeholders developing a strong identity enabled by social media.
To reduce perceived lack of responsiveness, Sunila Lobo (LinkedIn profile) recommends that project managers harness social media marketing principles for ongoing relationship building.
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The Role Of Social Media In Intrastakeholder Strategies to Influence Decision Making In A UK Infrastructure Megaproject
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Technical Project Management | Leadership | Strategic & Business Management |
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