Live Webinar September 26th, 2022, 11:00 am – 12:00 pm EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

High-tech product and service providers face constant pressure to differentiate themselves from their competition.

That pressure mounts as economic conditions get tougher and buyers get more selective in what they buy and how much they spend.

Tech marketers must determine what your buyers find most compelling as the economy gets tighter.

1. What do buyers see as effective differentiation?
2. What are they looking for beyond feature and function?

In this webinar Molly Beams (LinkedIn profile) Gartner Sr Director Analyst will help high-tech marketers determine what truly makes you different to your buyers, strengthen your current top differentiators, and help you gauge where you stand relative to your competitors.

Discussion Topics:

• Determine what truly makes you different to your buyers
• Find out what your buyers really care about
• Strengthen your current top differentiators

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Sharpen Your Differentiation In Times Of Uncertainty

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