Live Webinar – November 22nd 2022 7:30 am – 8:30 am EST
Live Webinar – November 22nd 2022 12:30 PM – 1:30 PM BT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Association for Project Management – APM

The communications that accompany change programmes can be the difference between their success and their failure.

The different audience groups don’t simply want to know what’s happening, they need to understand much more about what it means to them, which is why audience led communications are more impactful than simple push messages.

The most successful change programmes are ones where stakeholders and the recipients of the change understand what’s changing, why it’s changing, what they need to do differently because of it and where they can go for more information if they need to.

Communication is an essential workstream in any business change programme, but all too often it’s not being done effectively. Too often, transformation teams are not engaging their communication teams early enough or using their expertise.

Many programme teams fall into the mistake of just pushing out the one message about the change without considering the wants and needs of the different audience groups impacted by it.

As with any message that someone reads or hears it will only sink in if it’s relevant, informative, and delivered in a way that the audience understands and can engage with.

Change will fail without great communication.

In this webinar, Scott will share his insight into the importance of understanding your audience, how to segment them in view of the change and using real life case studies provide hints and tips on how to create engaging communications across different channels that will enable a successful outcome of the change.

Presenter: Scott McKenzie (LinkedIn profile) Head of Change Communications Marlowe Consulting, is a change communications specialist with 25 years’ experience engaging stakeholders around complex organisational change. Scott has significant experience across both the public and private sectors, working on a wide spectrum of change programmes, including reorganisations, site closures and relocations, post-merger integrations, cultural change programmes as well as redundancy programmes. Scott also has a deep expertise engaging workforces, helping organisations to define and articulate their purpose and strategy in a way which employees find credible, compelling, and relevant.

Click to register for:
Change communication: It’s Not Just About The Push

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