Gartner Top Tech Trend: Enhance Your Customer & Employee Experience Strategy With Superapps
Posted by EdmontonPMFeb 14
Live Webinar February 21st, 2023, 9:00 am – 10:00 am EST
Activity Type: Education – Course or Training 1 Hour 1 PDU
Provider: Gartner Webinars
Superapps first emerged in 2017, and now, Gartner sees them as a top strategic technology trend. Superapps are designed to provide mobile-first app experiences that cater to the expanding digital-native generation as users and developers of miniapps.
Large enterprises are building workforce superapps to consolidate and potentially replace an array of custom and vendor-supplied apps that are complex to manage and lack user adoption.
Some consumer and business software providers are evolving their digital products and applications into superapp platforms to create a broader ecosystem powered by miniapps.
Join Jason Wong (LinkedIn profile) Distinguished VP Analyst & Sandy Shen (LinkedIn profile, Gartner bio) Gartner Sr Director Analyst in this webinar to hear from a panel of Gartner analysts on the opportunities and risks associated with superapps as part of your customer experience or employee experience strategies.
Determine if you should develop your own superapp platform and ecosystem, or participate in important superapps for your industry.
Discussion Topics:
- Distinguish a superapp from a portal or composite app
- Apply superapps to your digital business strategy
- Identify the key factors for success in leveraging superapps
Return to the web page to watch both the live and on-demand webinar.
Click to register for:
Gartner Top Tech Trend: Enhance Your Customer &
Employee Experience Strategy With Superapps
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Business Acumen Strategic / Business |
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