Live Webinar September 14th, 2023, 11:00 am – 12:00 pm EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Financial services (FS) marketers have been under significant pressure over the past few years. These include renewed fears of sector performance, declining marketing budgets, continued disruption from fintech providers, and ever-growing regulatory scrutiny.

In addition, FS providers have had to manage growing customer expectations in terms of digital experiences and servicing.

Financial services marketing teams have been compelled to make some important bets and assumptions as a result of these combined pressures, not just in terms of investments but also in terms of understanding customer needs.

Join Alex De Fursac Gash (LinkedIn profile) Gartner  Sr. Director  Advisor & Ross Cosner (LinkedIn profile) Gartner VP Analyst where they provide latest insights on the current state of marketing in the financial services sector and the most common myths currently being practiced in both B2C and B2B financial services.

You’ll understand which myths are justified, and get practical guidance on what changes to make in order to demonstrate marketing’s impact.

Discussion Topics:

• Understand prioritization and purpose on types of digital investments
• Get insights on changing customer needs, preferences, and behaviors
• Explore best practices and case studies from the financial services sector

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Demystify Critical Marketing Myths In Financial Services

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.