Live Webinar October 30th, 2023, 10:00 am – 11:00 am EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Developers now have significant buying power across a growing variety of tech categories.

Yet, they are notorious for avoiding traditional marketing methods, leaving providers uncertain about how to connect with them.

Product marketers need to collaborate with developer relations teams to create a detailed strategy for engaging and profiting from this important audience.

In this  webinar Molly Beams (LinkedIn profile) Gartner Sr Director Analyst will help you define the developer’s role within the overall go-to-market (GTM) strategy.

It will also demonstrate how product marketers can leverage existing resources to identify, target, and build relationships with developers. These developers will play an increasingly crucial role in shaping future revenue prospects.

Discussion Topics:

• Partner closely with developer relations teams to craft an engaging strategy
• Utilize existing resources to identify and target developers with precision
• Build and nurture relationships with influential developers for future revenue prospects

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Harness The Buying Power Of The Developer Persona
To Strengthen Your GTM Strategy

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