Online Webinar – Recorded August 21st 2023
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

Turbulent times amplify the importance for product leaders to double down on the discovery and validation of customer needs before investing in new products and capabilities.

However, many product teams still struggle to capture valuable customer insights needed to create compelling and differentiated products and services, which are essential to maximizing the chances of success in an increasingly competitive market.

Product leaders must invest in collecting, challenging, and validating market insights prior to deciding on product development initiatives in order to increase the chances of commercial success.

Join Chris Meering (LinkedIn profile, Gartner bio) Gartner Sr Director Analyst to learn about top practices in understanding customer needs for successful product investment decisions.

Discussion Topics:

• Leverage voice of the customer and voice of the market methods and tools
• Utilize internal and external data sources for market insights
• Develop a governance process to rigorously challenge and debate findings

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Drive Better Product Investment Decisions
By Relentlessly Validating Customer Insights

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