Online Webinar – Recorded  March 7th 2024
Activity Type: Education – Online or Digital Media 1 PDU – Free
Provider: Training Magazine Network

Google, Microsoft, and Yahoo forced marketers and business owners to change their B2B email strategies on February 1. On that date, new guidelines went into effect that directly impact content and deliverability.

Senders who do not adapt their marketing strategies to adhere to the new rules will be blacklisted – indefinitely. 

Once marked as “spam” an important source of marketing qualified leads will dry up because instead of emails arriving in inboxes, your messages will go straight to the junk folder.

You still have time to escape this fate.

Join revenue-generating expert Kendra Lee and email specialist Barry Robb for an actionable breakdown of how to update your marketing strategy to comply with the new rules. What they share will keep you out of spam and front and center with your target market.

This webinar is for anyone who wants to: 

• Get clear action-items to update their marketing strategy and avoid blacklisting
• Use metrics to improve their deliverability
• Stay out of “email jail”
• Hear the plain English version of the new requirements
• Update their B2B email content to remain compliant

Join Kendra and Barry to protect your visibility with your target market and your reputation as an email sender.

Presenters:

Barry Robb  (LinkedIn profile) Marketing Operations Manager at KLA Group where he oversees technical email strategy for clients. Over the course of his 20+ year career in marketing, he has gained invaluable experience in email automation, digital marketing, brand strategy, project management, web design & development, UX/UI design, SEO, Ads, and social media.

Kendra Lee (LinkedIn profile) Founder KLA Group, is author of  The Sales Magnet: How to Get More Customers Without Cold Calling & Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need.  Kendra career in accounting & turned her knowledge of numbers into her own approach to lead generation taking her to the top 1% of sales professionals for each IT company where she sold. You can read more about Kendra and her “Get More Customers” strategies at www.klagroup.com

Click to register for:
How To Keep Your B2B Marketing Emails Out Of Spam In 2024

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