Online Webinar – Recorded November 30th 2023
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

According to a Gartner survey, 75% of B2B buyers prefer a representative-free purchase experience and want more digital engagement.

However, digital experiences are currently under-delivering against B2B buyers’ expectations as revenue and retention leaders struggle to identify the right mix of digital and human assistance in the modern buying experience.

In this webinar, Rick LaFond  (LinkedIn profile) Gartner Director Analyst will explore how you can develop a highly-valued, modern B2B buying experience that effectively combines the unique value of digital and human-led interactions.

Discussion Topics:

• Develop digital experiences that prove highly valued in the eyes of the customer
• Manage digital marketing and sales representatives as integrated components of the hybrid buyer experience
• Boost brand awareness and improve customer decision confidence

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
CMOs, Drive Sales In A Digital-First B2B Buying Journey

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