Online Webinar – Recorded March 13th 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

After adjusting to the new realities of hybrid work and talent shortages, chief marketing officers (CMOs) now have to deal with a new disruptive force of implications of generative AI (Gen AI).

According to Gartner, 47% of marketing team members are reported using Gen AI tools. In fact, 55% of marketers mention that their positions are entirely different from what they were when they first started, indicating how overwhelming the rate of technical change, organizational uncertainty, and collaborative drag can be. In order to adapt to these new realities,

CMOs must stop simply reacting to talent challenges, and develop a proactive, long term talent strategy to head off employee burnout and intent to leave while future-proofing the organization against the next inevitable talent disruption.

JoinJay Wilson (LinkedIn profile, Gartner bio) Gartner VP Analyst in this Gartner marketing webinar as they explore the state of marketing talents and what CMOs need to know now.

You will walk away from this session with answers to your vital questions, a copy of the research slides, and recommended actions to help you achieve your goals.

Discussion Topics:

• Understand the implications of Gen AI on marketing talent• Unravel strategies to mitigate employee burnout and retain talent during organizational changes• Develop a proactive marketing talent strategy for lasting competitive advantage

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
CMOs, Reshape Your Marketing Talent Strategy
In The Age Of Generative AI

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