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Online Webinar – Recorded January 16th 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

Chief marketing officers and marketing leaders face unprecedented challenges in 2024.

Diminishing trust in traditional social media platforms and growing skepticism toward generative AI (GenAI) technologies are reshaping consumer interactions. These shifts pose significant hurdles for CMOs already grappling with the demand to achieve more with fewer resources.

At the same time, these challenges present unique opportunities. Marketers can leverage GenAI to boost efficiency and foster a culture of creativity, or they can stand out by deliberately rejecting tech trends in favor of more traditional approaches.

The Gartner 2024 Mainstream Marketing Predicts emphasize the need for agility and self-awareness in the rapidly evolving marketing landscape.Join this complimentary webinar as a panel of Gartner marketing experts explores what lies ahead for marketing in 2024 and beyond, and how marketing leaders can navigate the delicate balance between advancing technology and maintaining consumer trust.

Discussion Topics:

  • Refocus customer acquisition and loyalty strategies to counter social media attrition
  • Integrate GenAI technology into in-house creative processes to enhance efficiency and innovation
  • Assess the impact and potential of AI-free, traditional marketing methods on brand differentiation and engagement

Panelists:

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Gartner 2024 Marketing Predictions:
Build Consumer Trust, & Exploit GenAI

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Ways Of Working Technical
 Power Skills
Leadership		 Business Acumen Strategic / Business

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