Online Webinar – Recorded August 28th, 2023
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Your website should be the cornerstone of your demand generation strategy, but too often it becomes the opposite.

In this webinar Erin Lloyd Gordon (LinkedIn profile) Gartner Director Analyst &  Eric Hunter, (LinkedIn profile, Gartner bio) Gartner Sr. Director Analyst will help you reshape your messaging strategy and engagement tactics, transforming your website from good to great.

Erin & Eric  will contrast commonly pervasive “maker-centric” messaging elements with “outcome-centric” messaging that resonates better with today’s buyers.

They will navigate two illustrative examples of buyer enablement content that you should prioritize on your site, so you can differentiate yourself in the market as buyers grapple with the wealth of information they encounter.

Finally, theywill walk through some of the most-common opportunities we encounter while assisting clients in transitioning their websites from liabilities to assets.

Discussion Topics:

• Transition from maker-centric messaging to more audience-focused narratives
• Craft content that is coherent, engaging, and resonates with your target audience
• Identify opportunities for improvement using illustrative examples in your current strategy

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Tech CEOs, Transform Your Website From A Liability To An Asset

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