Live Webinar September 23rd, 2021, 11:00 am – 12:00 pm EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Technology providers often struggle to articulate a consistent and linked view of their value across marketing, sales and customer success functions.

This creates confusion for buyers that results in elongated sales cycles for new buyers and a lack of growth with existing customers.

In this webinar David Yockelson (Linkedin profile, Gartner bio) Gartner VP Analyst will provide you with a framework to create an integrated approach to value across the buying and owning journeys.

Discussion Topics:

• Enable sellers and buyers with the appropriate information to move beyond product or service capabilities
• Know the key elements in an account strategy that integrates sales methods with buying jobs
• Successfully link buying and owning journeys to ensure customers not only renew, but buy more

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
A Framework To Link Customer Value Across The Buying Process

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