Online Webinar  – Recorded July 26, 2021
Activity Type: Education – Online or Digital Media 1 PDU – Free
Provider: ProjectManagement.com / Gantthead (REP #2488)
Once viewed your PDU Will automatically Be recorded with PMI®

ProjectManagement.com / Gantthead premium content
Is available to PMI® members.

This webinar examines the role of social media in public stakeholder and intrastakeholder group strategies to influence decision making in the consultation stage of UK infrastructure megaprojects.

The context is the consultation process on the construction of a new Crossrail 2 station in Chelsea, London, where there is resistance. Analysis of social media communication by the affected public groups and interviews with the opposing group shows different intragroup concerns, with stakeholders developing a strong identity enabled by social media.

To reduce perceived lack of responsiveness, Sunila Lobo  (LinkedIn profile) recommends that project managers harness social media marketing principles for ongoing relationship building.

Note: You have to sign in to ProjectManagement.com with your PMI® credentials to register for this opportunity. If you are not signed in with your PMI® credentials you will not see the “Register for this webinar” link

Click to register for:
The Role Of Social Media In Intrastakeholder Strategies to Influence Decision Making In A UK Infrastructure Megaproject

NOTE: For PMI® Audit Purposes – Print Out This Post!  Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.