Online Webinar – Recorded  September 15 2022
Activity Type: Education – Online or Digital Media 1 PDU – Free
Provider: Training Magazine Network

Persona-based marketing has been used for decades to help craft targeted promotions and messages that appeal to prospects. Personas have a role in sales and marketing webinars as well, but they are often misused, resulting in diminished effectiveness and persuasiveness of your message.

Join Ken Molay, (LinkedIn profile) president of Webinar Success,  for a look at the proper use of personas in planning, producing, and delivering sales and marketing webinars.

You will have a chance to improve your understanding of:

• What personas are and how to define them
• How to use personas to craft your message and create key value propositions
• Ways to incorporate personas when structuring a presentation
• The biggest mistake made in persona-based demos

This  session includes time to answer your questions “live and on the air.”

Click to register for:
Power & Pitfalls Of Persona-Based Presentations

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.