Live Webinar – September 28, 12:00-1:00 PM EDT
Offered by ASPE (REP 2161) 1 Category A PDU – Free PDU
This is a 1 hour seminar and attendees will be awarded 1 PDU for participating

So you’ve installed Google Analytics, but what does all of this data mean.

• What the *&^# is a Bounce Rate?
• Why is it so high?
• What is Direct Traffic?
• How are people getting to the website?
• What are they searching?

In this web seminar, ASPE will discuss the basics of Google Analytics and help get you started making decisions based off of the data. We’ll explain the high-level data in Google Analytics, and show you how you can take your first steps towards slicing that data even finer to get even more out of Google Analytics.

Also you will learn how to assess the quality of your current website, how to look for the common red flags, and how to utilize the campaign and keyword data to get a better understanding of how people are getting to your site and what they are doing once they are there.

In this web seminar, you will learn:

• Google Analytics Basics
• What Data Is Available
• What It Means
• Common Pitfalls
• What Metrics to Focus On
• How to Analyze the Data

You will leave this web seminar ready to start analyzing the data inside your Google Analytics account.

Presenter: JT Moore (LinkedIn profile), Director of Marketing

Click to register for Google Analytics: Making Sense of the Data