Live Webinar January 19th, 2023, 11:00 am – 12:00 pm EST
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Economic conditions and uncertainty drive shifts in buyer behavior, stall sales cycles, and increase scrutiny on tech purchases.

Marketing teams for tech and service providers face pressure to continually assess and adjust strategies, plans and resources. They must factor in talent, martech and cross-functional alignment to drive better performance and enable teams to meet revenue demands under these shifting conditions.

Join Christy Ferguson (LinkedIn profile, Gartner bio) Gartner VP Analyst & Jen Singleton (LinkedIn profile) Gartner VP Analyst; in this leadership vision webinar for tech & service provider marketing leaders to better assess how your talent, along with the use of organizational design approaches enable teams to more readily adjust to dynamic environments.

Find out how your peers approach martech investment and optimization to drive greater efficiencies, and learn how the right use of metrics and cross-functional alignment correspond with better business outcomes.

Discussion Topics:

• Understand the impact of optimizing talent and organizational design
• Use martech to drive greater efficiencies
• Get better business outcomes by improving cross-functional alignment

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Gartner 2023 Leadership Vision:
The Art & Science Of Navigating Turbulent Times

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