Live Webinar – September 25th, 2012 11:00 am – 11:45 am EDT
Duration: 30 min 0.75 Category C PDU – Free PDU
Presenter: Journyx Inc.

In response to recent market conditions, most companies have squeezed all the available profit improvements from expense reductions and productivity improvements. That leaves price as the remaining profit improvement lever. Research has shown that companies with the most compelling customer value have the best profit performance.

Compelling customer value clearly defines “who is your customer” and “what are you selling” against the background your industry and business environment. A Product Blueprint identifies key components of your customer segments and your product offerings on a single page, making it easier for you to fine tune your customer value and ultimately improve your profitability.

Presenter: Karen Millican, (LinkedIn profile) Owner, Karen Millican & Associates Karen Millican is an independent pricing architect with a unique blend of expertise in finance, administration and marketing. She creates and implements practical pricing plans and uses her administration background to ensure that clients also have processes to keep the momentum going. Ms. Millican has more than 20 years expertise in financial analysis, project management and marketing.

PDU Category C documentation details:

Process Groups: Planning Executing

Knowledge Areas: 4 – Integration 5 – Scope

• 4.1 Develop Project Charter
• 4.2 Develop Project Management Plan
• 5.2 Define Scope

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Creating the Product Blueprint