Live Webinar – October 22nd 2012, 12:00-1:00 PM EDT
Offered by ASPE (REP 2161) 1 Category A PDU – Free PDU
This is a 1 hour seminar and attendees will be awarded 1 PDU for participating

• Rapid,
• Scalable,
• Flexible,
• Collaborative:

Words that all marketers strive for to achieve real-world success in their creative process. And beyond the marketing world, business leaders everywhere are realizing that the new economic paradigm rewards speed, flexibility, and response to change.

If you’ve read The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb, you know how FAST economic disruptions now move through the world economy. Some disruptions are flashes in the pan. Others bring about marketplace revolutions that none of us have the tools to entirely predict, or even catch early indicators regarding the direction they will take.

So in the face of this reality, marketers need to look at work values, principles, and processes that enable the nimbleness required to “catch a black swan”.

In search of practices which enable this success, creative leaders in marketing fields are looking to their brethren in another profession which is high-stakes and project-based: software development. They are finding that the foundational values (and the practices associated with them) of highly successful software development philosophies such as Agile can also be leveraged to bring speed, quality, and flexibility to processes which yield fantastic creative.

This is Agile Creativity: the fusing of the software world’s
Agile values with the creative initiatives of marketing.

In this web seminar, we will discuss in detail the core values of Agile work, then look at the practices and principles being implementing to fuse marketing needs with those values.

The outcome is a powerful structure for quickly bringing ideas to life, rapidly developing iterations that increase quality, and incorporating feedback and input earlier in the creative process.

Presenter: David Mantica (LinkedIn profile) – David Mantica has more than 16 years of experience in business to business continuing education in executive, product management, marketing, and operations capacities. He has product managed the initiation, development and delivery of more than 300 instructor-led and live, online training courses, in software development life cycle, IT, telecommunications, finance, healthcare IT, and marketing industries.

Click to register for Agile Creativity: A Look at how Google is Supporting the Adoption of Agile Methods into Marketing & Agency-level Creative