Live Webinar – March 5th 2013, 12:00-1:00 PM EST
Offered by ASPE (REP 2161) 1 Category A PDU – Free PDU
Note: Although ASPE is an REP presentations may have to be recorded as a Cat C PDU Event – Contact Traci Lester Marketing Specialist at ASPE for more information

Managing customer relationships, with the goal of retaining customers for life, is one of the most important requirements for a business to survive, especially in a tough economy. Developing a CRM (Customer Relationship Management) strategy, training the sales organization, and choosing the right CRM tools are critical steps to achieving this goal.

This session discusses a CRM planning process, how you should develop a customer retention strategy for your business, and what needs to be done to ensure success of your customer relationship implementation.

This presentation will explore how your company can develop and deploy a customer retention strategy by building a customer-focused culture within your organization and by implementing key strategies for success. It will instruct attendees on how to develop a strong, consistent and successful corporate strategy and sales organization that’s focused on customer acquisition and retention.

You will learn how to:

• Improve customer retention
• Identify the best practices of your sales reps
• Create sales processes to satisfy your customers’ needs
• Reduce sales cycles
• Optimize resources
• Measure results
• Implement a CRM strategy for your business!

This discussion on Customer Retention serves as a business-planning session for any company interested in acquiring and retaining customers. It provides practical, real-world advice and guidance for businesses wanting to implement a strategy to help retain their customers by focusing on how to plan for and deploy a CRM implementation.

Presenter: Russ Lombardo, (LinkedIn profile) President & Founder of PEAK Sales Consulting, is a nationally recognized Sales and CRM consultant, speaker, trainer, and author. Russ works with sales organizations and management who want to increase their sales results by acquiring new customers and retaining existing ones. As a speaker, Russ presents sales training seminars and customer retention workshops as well as keynote and conference speeches to dozens of audiences every year. He is the author of five books on Sales and CRM.

PDU Category C documentation details:

Process Groups: Planning, Monitoring & Controlling

Knowledge Areas: 13 – Stakeholder

• 13.1 Identify Stakeholders
• 13.2 Plan Stakeholder Management
• 13.3 Manage Stakeholder Engagement
• 13.4 Control Stakeholder Engagement

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Customer Retention: The Key to Business Success