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Live Webinar October 9th, 2013 – 12:00 pm – 1:00 pm EDT
Duration: 1 Hour Credits: 1 PDU Category C – Free PDU
Presented by American Management Association (REP 1294)
Although the AMA is an REP this opportunity may not have a course number Contact the AMA for further information.

Big data…big deal

Information is supposed to make us smarter, but more often than not, it simply overwhelms us.

This program is for you if you feel like you’re drowning in data and unsure which data to use to drive your company initiatives.

The truth is that the amount of data available to help run your business is greater than ever before. To effectively use this information, managers must consider the practical side of big data…what matters to you is how do you grow and build a team to make smarter decisions.

Much of the information out there just discusses the promise of the data deluge. The challenge is not the volume of data but rather the judgment needed to use it.

This webcast focuses on the abilities needed to discover, interpret and deliver data analytics across products and segments.

In this webcast, you’ll explore:

  • Specific skills to effectively frame the problem you’re addressing to uncover key opportunities and drive growth
  • Critical marketing steps of orientation necessary before engaging tools and technology
  • How to simply and quickly amplify decision making by separating the signal from the noise
  • 7 key questions you should be asking linking analytics to strategy.

Too often people dive into the data only to be lost in haze of data. This discussion will be pragmatic and immediately applicable to managers across all industries.

While attending this program is FREE, reservations are required – However most AMA webinars are recorded for later viewing.

Presenters:

Christopher Frank (LinkedIn profile) is the coauthor ofthe bestseller Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information and the vice president of business-to-business and communications research at American Express. He is responsible for advertising, brand, and business-to-business research. Prior to joining American Express, Frank spent ten years at Microsoft, as senior director of corporate research.

Paul Magnone (LinkedIn profile) is vice president of business development strategic alliances at Openet Telecom, and also the coauthor ofthe bestseller Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information. He is responsible for executive leadership of Openet’s global partner initiatives. Prior, he was a senior leader at IBM for 21 years driving growth programs including the launch of four new global consulting businesses.

PDU Category C (PMBOK 5) documentation details:

Process Groups: Executing

Knowledge Areas: 4- Integration 5 – Scope 9 – Human Resources

  • 4.1 Develop Project Charter
  • 4.2 Develop Project Management Plan
  • 5.3 Define Scope
  • 9.3 Develop Project Team

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Management Readiness for Big Data: Skills, Talent and Tools