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Live Webinar – October 21st 2013, 12:00-1:00 PM EDT
Offered by ASPE (REP 2161) 1 Category A PDU – Free PDU
Note: Although ASPE is an REP presentations may have to be recorded as a Cat C PDU Event – Contact Traci Lester Marketing Specialist at ASPE for more information

Between agency communication, municipal services and election campaigns, social media is becoming more and more present in local, state and federal government.

From crisis situations to communicating recycling pickup schedules, government employees, constituents and stakeholders are realizing the benefits and pitfalls of social media.

With 24/7 news media, the need for transparency and the ability to react quickly has never been higher for government organizations.

  • What is the best way to incorporate social media into your government organization?
  • Does your organization even need a Twitter account?

Discover the answer to those questions and more by joining ASPE-ROI for this one-hour web seminar. You will also be able to ask a seasoned expert your specific questions at the end of the presentation during a Q&A session.

Additional topics covered in the web seminar include:

  • How to monitor what’s being said about your agency/organization/office
  • Effectively engaging and supporting the needs of citizens, employees and stakeholders
  • Crisis management and how to handle fallout in real-time
  • Establishing policies, protocol and training for social media
  • Boundaries and roadblocks (including security challenges)
  • Best practices and real-world examples

Presenter: Jon Parks (LinkedIn profile) is a digital marketing veteran with more than 15 years of experience working with a variety of government organizations as well as Fortune 500 companies. His diverse experience gives him a great perspective on how to implement marketing strategies for companies and organizations of all sizes and industries.

PDU Category C (PMBOK 5) documentation details:

Process Groups: Planning

Knowledge Areas: 4 – Integration 5 – Scope

  • 4.1 Develop Project Charter
  • 4.2 Develop Project Management Plan
  • 5.3 Define Scope

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Social Media in Government: What is its role?