Live Webinar November 1st, 2016, 11:00 am – 12:00 pm EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Creating great products and services is not nearly as hard as bringing them to market successfully.

In this webinar, Hank Barnes (LinkedIn profile, Gartner bio) explores the dynamics of how enterprises approach technology purchase decisions and what influences them the most—both positively and negatively.

Using this context, we explore how technology and services providers can adapt their GTM efforts to be more successful.

Discussion Topics:

• The hidden complexities that cause buying cycles to go nowhere
• The most influential content, marketing activities and sales interactions
• The key intangible factors that drive buying decisions

Click to register for:
It’s Not About You, It’s About The Customer’s Situation

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