Online Webinar – Recorded Jan 14 2021
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

What key challenges will Chief Marketing Officers (CMOs) face in 2021?

In late 2020, Gartner surveyed nearly 400 marketing leaders to understand how they’re navigating through these difficult times, including their influence in strategic decision-making and their budget priorities.

Gartner also asked what role brands played in societal issues, from Diversity, Equality and Inclusion (DE&I) initiatives to environmental sustainability.

In this webinar Augie Ray (LinkedIn profile, Gartner bio) Gartner VP Analyst & Jay Wilson (LinkedIn profile, Gartner bio) Gartner VP Analyst reveal the results of the inaugural Gartner CMO Strategic Priorities Survey, and the actions you can take to advance your marketing efforts in the new year.

Discussion Topics:

• The impact of COVID-19 on marketing strategies and budgets
• The business and marketing strategies your peers are deploying to drive growth
• How CMOs are responding to customer and employee demand for societal impact

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
The 2021 Chief Marketing Officer Top Strategic Priorities

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