Online Webinar – Recorded August 28th, 2023
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Your website should be the cornerstone of your demand generation strategy, but too often it becomes the opposite.

In this webinar Erin Lloyd Gordon (LinkedIn profile) Gartner Director Analyst &  Eric Hunter, (LinkedIn profile, Gartner bio) Gartner Sr. Director Analyst will help you reshape your messaging strategy and engagement tactics, transforming your website from good to great.

Erin & Eric  will contrast commonly pervasive “maker-centric” messaging elements with “outcome-centric” messaging that resonates better with today’s buyers.

They will navigate two illustrative examples of buyer enablement content that you should prioritize on your site, so you can differentiate yourself in the market as buyers grapple with the wealth of information they encounter.

Finally, theywill walk through some of the most-common opportunities we encounter while assisting clients in transitioning their websites from liabilities to assets.

Discussion Topics:

• Transition from maker-centric messaging to more audience-focused narratives
• Craft content that is coherent, engaging, and resonates with your target audience
• Identify opportunities for improvement using illustrative examples in your current strategy

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Tech CEOs, Transform Your Website From A Liability To An Asset

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded November 14th, 2023
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Although 49% of sellers say they are overwhelmed by the number of technologies required to do their job, 76% of heads of sales expect to increase sales tech spending.

The current approach to sales technology puts revenue at risk, which in turn overwhelms sellers, making them less likely to hit quotas.

To succeed, chief sales officers (CSOs) must evolve the way sales technology supports sellers by elevating technology to become a teammate rather than just being deployed as another tool.

This sales webinar will help CSOs rethink their revenue technology strategy and unlock steps to improve seller productivity.

This transformation presents CSOs with a breakaway moment to position their organization for significant increases in growth and competitive differentiation.

Discussion Topics:

• Understand why revenue technology needs to be a teammate
• Learn why it is critical to reshape the human-technology relationship in the sales organization
• Explore real-time examples of how to prioritize high-value use cases for sales technology

Panelists:

• Doug Bushée (LinkedIn profile) Gartner r. Director Analyst
• Daniel Hawkyard (LinkedIn profile) Gartner Principal, Advisory
• Steve Rietberg  (LinkedIn profile, Gartner bio) Gartner Sr Director Analyst

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
How To Leverage Technology To Increase Productivity
& Reduce Seller Burden

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded August 2nd, 2023
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

The success of your strategy depends on how well you communicate it. You should be able to do so in just one page.

Enterprises that achieve their strategic objectives are better at strategy communication than those that do not deliver on their strategic ambition.

Storytelling is key to this as it underpins many of the techniques for sharing and explaining strategy, including a 1-page strategy.

Join Ian Cox (LinkedIn profile, Gartner bio) Gartner Sr Director  Analyst in this leadership webinar to explore the purpose of strategy communication and discover why the one-page strategy is a powerful tool that plays a key role in successful strategy execution.

Discover how you can construct your own one-page approach through four simple steps.

Discussion Topics:

• Understand the value and features of good strategy communication
• Learn how to use a 1-page strategy to build understanding, support and commitment for your strategic vision
• Explore the 4 simple steps for successfully creating your own 1-page strategy

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
The Art Of The 1-Page Strategy: Unlock Success With 4 Simple Steps

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar– Recorded November 15th, 2023
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Leading isn’t becoming any simpler as uncertainty continues to rise.

Leaders must now overcome new problems and priorities that require them to look for new ways to lead.

However, if leaders keep looking in the same places for new insights on how to lead better, they’ll just keep getting the same ideas.  That’s why it’s vital to shift your leadership gaze to more non-obvious places.

Join this webinar where Gartner expert Rob O’Donohue (LinkedIn profile, Gartner bio) Gartner Sr Director Analyst;will uncover 6 insights taken from three non-obvious disciplines to provide leaders with actions they can take to become more effective in their roles.

Discussion Topics:

• Improve self-management by practicing intention setting and overcoming self-limiting beliefs
• Reduce leadership loneliness by building a challenge network
• Advance leadership team cohesion by building shared team values and behaviors

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
The 6 Unlikely Actionable Insights To Improve Executive Leadership Performance

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded September 26th, 2023
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

The core of a product manager’s job is to understand customer needs and turning those into a prioritized roadmap and strategy. However, no amount of data gathering can bring certainty.

Product managers must seek out the highest quality data on those needs with the least investment needed on their part.

In this webinar Brian Doherty (LinkedIn profile) Gartner Sr Director Analyst will educate product managers on the tools available, including the Gartner Product Decisions, that can help them pinpoint customer needs as efficiently as possible and use the insights they gain from this process to improve their product roadmap and strategy.

Discussion Topics:

• Understand how the tool Gartner Product Decisions can help pinpoint customer needs
• Learn the elements to improve your product roadmap & strategy
• Gain actionable insights on how to better understand your customers

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Improve Your Product Strategy
By Better Understanding Your Customers

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded October 2022
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

Digital product organizations deliver more software faster than ever, but they still struggle to satisfy their business customers and stakeholders.

Many organizations commit a great deal of time and resources to implementing agile and DevOps, with the goal of delivering business value faster.

Yet, too often, software engineering teams focus on how long it takes to create value, but fail to account for how much value is created.

This complimentary webinar will help IT and software engineering leaders take greater advantage of software development to generate more business value.

Keith Mann (LinkedIn profile) Gartner Sr Director Analyst will explore methods to assess value created through software development, and how you can use it to mature business capabilities and ultimately achieve the goals of the overall business strategy.

Discussion Topics:

• Establish metrics that shift your software development focus to value delivery
• Work with diverse business stakeholders to create a holistic definition of value
• Establish feedback loops to experiment, measure, learn and improve

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Take Greater Advantage Of Software Engineering To
Grow Business Value

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.