Online Webinar – Recorded November 30th 2023
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

According to a Gartner survey, 75% of B2B buyers prefer a representative-free purchase experience and want more digital engagement.

However, digital experiences are currently under-delivering against B2B buyers’ expectations as revenue and retention leaders struggle to identify the right mix of digital and human assistance in the modern buying experience.

In this webinar, Rick LaFond  (LinkedIn profile) Gartner Director Analyst will explore how you can develop a highly-valued, modern B2B buying experience that effectively combines the unique value of digital and human-led interactions.

Discussion Topics:

• Develop digital experiences that prove highly valued in the eyes of the customer
• Manage digital marketing and sales representatives as integrated components of the hybrid buyer experience
• Boost brand awareness and improve customer decision confidence

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
CMOs, Drive Sales In A Digital-First B2B Buying Journey

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded August 20th 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

Gartner estimates that by 2028, many brands will see their site traffic from organic search decrease by 50% or more as customers embrace generative AI-powered search.

Unfortunately, there are already signs of this prediction coming true. Google’s new generative AI (GenAI) search functionality is expected to impact brand organic visibility, search ad performance and website traffic.

At the same time, customers are also increasingly turning to Amazon, Instagram, TikTok, and ChatGPT instead of Google for many search queries.

This behavior shift challenges traditional search engines and requires digital marketing leaders to adapt content, influencers and SEO strategy to new changes.

Join this Gartner marketing webinar as a Gartner expert provides how to adapt your brand’s content, influencer and SEO strategies to prepare for these new changes.

You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

Discussion Topics:

• Discover how search technology and preferences for search are changing
• Find out how to adjust your brand’s strategy for GenAI search
• Learn how to diversify your channel investments beyond organic search

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
AI In Marketing: How to Prepare For The Future Of Search

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded August 20th 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

Succeeding with cloud computing requires a business-outcome-driven cloud strategy. Enterprise architecture and technology innovation leaders struggle more than ever with prioritization and ensuring that their cloud strategy aligns with both immediate and long-term business outcomes.

Organizations that lack a cloud strategy are less likely to achieve their desired business and technology outcomes.

Join David Mitchell Smith, VP & Gartner Fellow (LinkedIn profile, Gartner bio) explores a “cookbook approach” to creating a “living” cloud strategy document that connects a business strategy with implementation and migration plans.

You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

Discussion Topics:

• Maximize the cloud’s benefits by creating a cloud strategy
• Devise a cloud strategy that aligns with other strategies
• Use a “cookbook approach” to best take advantage of cloud computing

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
The 2024 Gartner Cloud Strategy Cookbook

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded March 24th, 2022
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

A shortage of IT talent often forms the biggest inhibitor to digital business progress. Instead of the traditional linear talent recruitment and management approach, CIOs should focus on enhancing their talent pool.

They need to orchestrate internal talent and leverage external talent through a marketplace/ecosystem approach. Join this complimentary IT talent management webinar as a panel of Gartner experts helps CIOs prepare to deconstruct jobs and invest in talent profiles and technology, so they can compete in the war for talent.

Discussion Topics:

• Understand the ecosystem approach to gain competitive advantage in the war for talent
• Explore practical cases of companies who opted for an ecosystem approach
• Discover the three main ingredients to enhancing your talent pool

Join Lily Mok (LinkedIn profile, Gartner bio) Gartner  VP Analyst,  Gabriela Vogel (LinkedIn profile) Gartner Sr Director Analyst, & Rui Zhang (LinkedIn profile, Gartner bio) Gartner Assoc Principal Analyst in this informative session.

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
The 3 Main Ingredients to Enhancing Your Talent Pool

NOTE: For PMI® Audit Purposes – Print Out This Post!  Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded June 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

One in every four C-suite executives says that their leadership teams’ initial response to a mistake or challenging situation is to distance themselves or blame others, according to Gartner.

These behaviors often result in conflicts within the team. While conflict is a natural part of the human condition, eliminating it is an impossible goal. Effective conflict management is crucial for C-suite performance, minimizing costs for businesses.

It’s crucial to consider context and engage in critical analysis of conflicts and how they can be expressed, and how each expression has distinct dynamics that affect group culture and individual growth.

By being intentional in how they handle conflict, teams have the opportunity to take control and use it as a tool to enhance the quality of their work, rather than fall victim to the negative aspects of conflict.

Join Gabriela Vogel (LinkedIn profile) Gartner Sr Director Analyst, in this Gartner leadership webinar as Gartner experts explore the types of conflict expressions, their signals and intentionality to overcome them. You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

Discussion Topics:

• Mitigate suppressed conflict by engaging in C-suite discussions that elevate suppressed voices
• Maintain empowered conflict by annually reevaluating C-suite dynamics, especially during cultural or executive transitions
• Manage amplified conflict by training members of the C-suite to choose appropriate response tactics

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
12 Ways To Navigate Conflict For Effective Leadership

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded June 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

Some 75% of B2B buyers say they prefer a representative-free purchase experience, according to the Gartner 2022 B2B Buyer Survey.

It is possible this is a short-sighted, idealistic viewpoint from customers; but it is an undeniable signal that B2B brands must increase their ability to engage buyers through digital channels.

Today’s B2B buyer is an omnichannel buyer who engages in a mix of self-service digital and sales representative interactions. CMOs must determine how best to orchestrate high-value buyer engagement across a mix of digital and human channels along the buying journey.

In this webinar, Rick LaFond  (LinkedIn profile) Gartner Director Analyst will help marketing leaders determine the types of interactions that buyers find most valuable, and provide specific actions that marketing teams can take to increase omnichannel B2B buyer value.

Discussion Topics:

• Create highly valuable digital interactions that support buyer journey progression
• Enable sellers to augment digital value and deliver high-value customer interactions
• Integrate marketing and sales processes to deliver a consistent cross-channel experience

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Orchestrate High-value B2B Buyer Engagement Across Channels

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.