Online Webinar – Recorded November 15 2023
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

Chief marketing officers (CMOs) have an imperative to drive efficient growth in a volatile environment.

A key challenge for CMOs in 2024 and beyond is disruption in the typical rules of customer value exchange as customer behaviors fluctuate in unpredictable ways.

The most effective strategy for CMOs to maintain their competitive edge and surpass consumers’ evolving expectations and behaviors is to possess a current comprehension of their target consumer base.

True understanding is built on a foundation of robust and rigorous data, tracking consumers’ core values, current sentiment, expectations for brands, and key behaviors.

Join Kate Muhl  (LinkedIn profile, Gartner bio) Gartner VP Analyst in this marketing webinar to discover consumer attitudes and behaviors by providing a comprehensive comparative view by generation.

Discussion Topics:

• Find out which US consumer trends are poised to have the most impact on brand strategies
• Discover consumer values, including value shifts over time
• Analyze interpretations of that data to speed and deepen understanding

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
The Gartner Top U.S. Consumer & Cultural Trends In 2024

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded October 27th 2023
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

CIOs often want to address the same critical question: How do I organize for digital business?

The real key to success is to look beyond organizational structure and align the entire information and technology (I&T) operational model to support the digital business agenda.

In this IT webinar Donna Scott (LinkedIn profile, Gartner bio) Gartner VP Distinguished Analyst & Tomas Nielsen (LinkedIn profile, Gartner bio) Gartner S Distinguished  vp Analyst delves into some of the common pitfalls of organizational design and operating models, and the steps you can take to prevent them by structuring yourI&T operating model to meet your digital business objectives.

Discussion Topics:

• Look beyond I&T organizational structure for digital business success
• Identify the common pitfalls of organizational design and IT operating models
• Design your I&T operating model to achieve digital business success

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Succeed In Digital Business With Your IT Operating Model,
Not Just A New Org

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded December 14th 2023
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

Corporate growth remains a top priority for CEOs. To drive growth through 2024, executive leaders need to focus on three core areas: the business of development, the product landscape, and advanced technologies to optimize corporate performance targets.

Join Alexander Bant, (LinkedIn profile) Gartner Practice Vice President; David Furlonger (LinkedIn profile, Gartner bio) VP & Gartner Fellow ; & Tsuneo Fujiwara (LinkedIn profile, Gartner bio) Gartner VP Analyst  for an early data snapshot from Gartner’s 2024 Growth Survey.

The Gartner  experts will provide insight into what high and low-growth companies are doing to achieve success and the practices executive leaders can apply to kick-start their strategy for the new year.

Discussion Topics:

• The key levers high-growth companies are using to drive double-digit growth
• The core product strategies that best position companies for growth
• The approach high-growth companies have for using advanced technologies such as Gen AI in executing growth strategies

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
3 Critical Areas To Drive Corporate Growth In 2024

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded November 16th 2023
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

Field marketers are under increasing pressure to show results. Field headcount and budgets are being scrutinized, while marketing costs are rising.

Join this free webinar where Gartner expert Susan Graeme (LinkedIn profile) Gartner Director Analyst explores how field marketing can drive growth through a comprehensive planning process which sets realistic objectives, KPIs, and budgets.

The planning process also helps organize teams to drive maximum ROI and capitalize on the present IT spending growth.

Discussion Topics:

• Get to know the field marketing role to drive growth
• Explore the field marketing environment
• Understand how to build a field marketing plan

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Drive Maximum ROI In 2024 With Field Marketing Planning

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded November 07th, 2023
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

The current buying environment presents a significant threat to commercial goals and a massive challenge for sellers.

Delays, conflicts, and politics thrive in the B2B buying decision process. Gartner research finds 55% of buying groups experience moderate to high dysfunction, which in turn reduces the likelihood of closing a high-quality deal by 73%.

To support customers in navigating dysfunction, chief sales officers (CSOs) inadvertently built a seller role that is too broadly scoped for the majority of sellers to handle.

In this webinar Alice Walmesley (LinkedIn profile) Gartner Director, Advisory reviews how CSOs and sales leaders should redefine the seller role of the future, reduce the scope of the role, and focus their salespeople on generating high-quality deals.

Discussion Topics:

• Reduce the scope of the seller role by looking at technology as a teammate rather than a tool
• Focus their salespeople on a much smaller set of uniquely human skills that drive high-quality deals
• Redefine the seller role of the future by asking salespeople for less and getting more

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Redefine The Seller Role Of The Future

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Online Webinar – Recorded January 10th 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

According to a Gartner survey, 75% of supply chain leaders believe that with labor shortages, low employee engagement, and retention challenges, voluntary turnover is here to stay and will likely increase over the next five or more years.

The traditional response of the blind pursuit of employee retention has not produced optimal talent results.

This raises the question: What if embracing employee turnover has its benefits?

Gartner’s most recent research finds that CSCOs seeking to thrive in this environment must adopt three talent shifts to translate turnover into a competitive advantage.

In this webinar supply chain webinar Caroline Chumakov (LinkedIn profile, Gartner bio) Gartner Principal Analyst as she explores these three shifts and real-world examples of organizations that bring these practices to life.

Discussion Topics:

• Learn to shift from preventing employee departures to designing for them
• Understand how to shift from backfilling open jobs to architecting for on-demand skills access
• Change rewarding unnecessarily complex work to fixing it

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Your Supply Chain Employees Will Leave; Shift To Embrace Turnover

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.